Principles

The ideas and commitments that define KIT Coaching as a professional standard.

1

What is KIT Coaching?

An ethical framework grounded in three domains of human change: cognitive, integrative, and transformative.

2

The Ethical Foundation

Why supervision — not documents — is the mechanism that makes coaching ethical.

3

Why KIT is Not ICF or EMCC

What we share with international bodies, where we differ, and why the difference matters.

4

Coaching and Therapy

The most important and most poorly handled question in professional coaching.

5

For Certified KIT Coaches

The three commitments, what certification is and is not, and the Annual Coach Report.